There are an assortment of internet marketing strategies that can help websites in growing their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Although SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.
What if you need to see results without delay? Whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an impressive tool that can assist you by positioning your advertising campaigns in front of customers who are proactively browsing for your products or services.
In short, PPC is an advertising model used to increase traffic to websites. Website owners produce ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The rewards that many websites obtain from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.
One of the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Whether you set your daily budget to $5 or $50, there are a multitude of high level performance indicators that can be quantified, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly determine the performance of their campaigns and quickly make changes where required to maximise performance. As opposed to other advertising channels, PPC allows you the freedom to customise and track metrics in each campaign and monitor success according to your advertising goals.
PPC allows any type of business to set up their advertising efforts quickly and easily, without creating too much risk with the ability to set a maximum daily budget. Even though SEO is a very efficient strategy, it regularly takes many months to notice results so if you’re a new company that aspires to escalate traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you want to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers usually take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target market.
Having the opportunity to export the results of an ad campaign and assess particular metrics provides websites with precious data which could be used in other marketing methods. Along with this, websites can quickly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by utilising 3rd party tools such as KeywordSpy and SpyFy, allowing them to build a profile of their competition and what market share is readily available.
As you can see, PPC is a valuable marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results provides invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any assistance in putting together your PPC ad campaigns, connect with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit our website for additional information: http://internetmarketingexpertswaggawagga.com.au