Online visibility is an important element to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates every year, with most of them merely modifying their secretive search ranking algorithm. With Google being such a formidable force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and essentially their sales.
User behaviour is changing rapidly with new technology, so Google must monitor these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can trigger penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.
Lots of users are now wanting to utilise voice searches rather than traditional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be an essential element in determining SERP listings in 2018. Generating valuable links to reputable websites is still the simplest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a superior strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very beneficial in the near future.
Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. In fact, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though more traditional SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is concentrating on in the future which may drastically alter the practice of SEO. It’s clear that SEO is already changing to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit their website for more information: http://internetmarketingexpertswaggawagga.com.au/